“Conscious Coffee” Offered During Holidays, Benefiting Girls Inc.
Revolucion Coffee + Juice isn’t satisfied with just brewing and juicing delicious, healthful coffees and juices at its Alamo Heights location. This holiday season owner Angie Carral is launching a new philanthropic coffee concept that will allow Revolucion to offer an exclusive brew, dubbed “Conscious Coffee,” to patrons for a limited period of time, with 100 percent of profits from Conscious Coffee sales going to a local charity.
The concept is part of a partnership with micro-roaster Klatch, which is roasting a crop of selected El Salvador Las Mercedes coffee beans exclusively for Revolucion Coffee + Juice. The result is a “microlot” cup of coffee you can only get at Revolucion.
The first beneficiary of Carral’s Conscious Coffee concept is Girls Inc., a local non-profit that “inspires all girls to be strong, smart and bold.” It’s a mission that resonates with Carral. “Being female-owned and managed, female empowerment is something Revolucion believes strongly in,” she says.
Carral is also inspired by the history of the Las Mercedes coffee farm, the source of Revolucion’s Conscious Coffee beans. “Las Mercedes was run by Miss Mercedes Rivera from 1898 to 1941, a true female pioneer of her day,” Carral says. “She took over the entire farm when her husband died; this is remarkable since it was during a time when it was not common for women to be business leaders.”
Girls Inc. has roots that date back to 1864, making it the oldest girl-centered organization in the country. Girls Inc. offers innovative programs that help girls confront subtle societal messages about their potential and self-worth, and prepares them to lead successful, independent and fulfilling lives.