Downtown San Antonio Sparkles for the Annual Ford Holiday River Parade on Nov. 24

The holidays are right around the corner, and few things welcome the holiday season better than the annual Ford Holiday River Parade, which takes place on Nov. 24. This year the parade along the San Antonio River Walk celebrates “Christmas at the Movies” with floats decorated to depict holiday movie classics.

Parade-goers can expect more than 80,000 lights decorating the floats and the River Walk area. Gates open at 5 p.m. on Nov. 24. Enjoy holiday music at the Arneson River Theatre (for ticket holders in that area) from 6-7 p.m. and pre-parade carolers on four downtown bridges. The parade and River Walk Lighting Ceremony begin at 7 p.m. and will be televised live on CW35 in the greater San Antonio viewing area.

For more information about the 2017 downtown holiday river parade, visit

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